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Ammos Greek Ibiza: Marketing & PR strategy for a Premier Beach Club Launch
Date
April 2023
Ibiza
Ushuaia Hotel
Proyecto
Marketing, lifestyle content, strategy, public relations, press, hapenning, events
Ammos Greek Ibiza is the first Sunset Hospitality Group brand to arrive in Spain, setting a new benchmark for Mediterranean beach club experiences. Located in Playa d’en Bossa, between Hard Rock Hotel and Ushuaïa Ibiza, this Greek-inspired restaurant and beach club offers a unique blend of fine dining, relaxed beachfront vibes, and vibrant nightlife.
Ammos Greek Ibiza Marketing Strategy
Our Role: Driving a Successful Launch
We led the marketing and public relations strategy, ensuring Ammos Greek Ibiza made a powerful entrance into the market.
✅ SEO & Google My Business optimization to improve search rankings and visibility.
✅ TripAdvisor strategy to enhance reputation and customer trust.
✅ Meta Ads & paid media campaigns targeting high-value visitors.
✅ Lifestyle content creation & storytelling to position the brand.
✅ Influencer partnerships & PR activations to maximize awareness.
✅ Local networking & strategic alliances to integrate with Ibiza’s elite scene.
✅ Design and execution of different happenings.
Why It Matters
Our integrated marketing approach helped position Ammos Greek Ibiza as a must-visit beach club in its first season, building strong brand awareness and guest engagement from day one.
